4:4:4 codec with DSLR's!!

DSLR's are awesome, but their codec is not the best to have. Fortunately, there is a converter called 5DtoRGB that converts your video with 4:4:4 chroma subsampling!

http://rarevision.com/5dtorgb/

 If you don't know what chroma subsampling is, here is the explaination. In each pixels of a regular image, there are 2 values: a color value and a luminance value. Chroma subsampling is basically using the same color value for multiple pixels. For example: most HD camcorders these days record 4:2:0 videos. This means that there is only one color value for each 2x2 pixels squares. This is the case for all AVCHD cameras. On the other hand, some camcorders can record 4:2:2 videos, wich gives twice as many color informations. This is the case for all of the canon XF cameras and many pro models. On the higher end, there are even some cameras that record at 4:4:4, wich has no chroma subsampling whatsoever. This is very rare.

Of course using a video converter will not give the same quality as a pro camcorder that can do it natively, but it can be useful if you do greenscreen stuff and you have a low budget for example.
Oh and as a side note, a guy at the video store yesterday told me that you can get superior results using Adobe Media Encoder. Haven't tried this options yet, but I will soon and give you some feedback.